Pinterest Pin Dimensions
Pinterest's standard pin size is 1000 × 1500 pixels at a 2:3 aspect ratio. This is the format Pinterest's algorithm specifically rewards. Other ratios get cropped in feed and lose vertical space in the masonry layout.
Pin Format Options
| Format | Dimensions | Use For |
|---|---|---|
| Standard Pin | 1000 × 1500 px | Default — 2:3 vertical, what Pinterest rewards most |
| Long Pin | 1000 × 2100 px | Step-by-step infographics, recipes, tutorials |
| Square Pin | 1000 × 1000 px | Cross-platform reuse — accepted but de-prioritized |
| Idea Pin | 1080 × 1920 px | 9:16 multi-slide story format |
Long Pins (Tall Pins)
Long pins up to 1000 × 2100 px take more vertical real estate in the feed and tend to get higher engagement than standard pins — but Pinterest crops the bottom in some search and category views. Place your most important content (headline, hook, brand mark) in the top 1500 px so it's never cut off.
Idea Pins (Story Pins)
Idea pins are Pinterest's answer to Instagram Stories — vertical 9:16 multi-slide content. They use 1080 × 1920 px and support up to 20 slides per pin. Distribution is separate from standard pins, so they tap a different feed.
Video Pins
- Aspect ratios: 1:1 (square), 2:3 (vertical), 9:16 (vertical full)
- Resolution: 1080 × 1080, 1000 × 1500, or 1080 × 1920
- Format: MP4, M4V, or MOV
- Length: 4 seconds to 15 minutes (4-30 sec sweet spot)
- Max file: 2 GB
- Codec: H.264 video, AAC audio
What Makes a High-CTR Pinterest Pin
- Vertical 2:3 ratio — anything else loses feed visibility
- Clear text overlay — 4-8 words at 60+ px display size
- High color contrast — 3-4 colors max
- Recognizable at 236 × 354 px — that's the mobile feed display size
- Curiosity-driving headline — hints at the answer, doesn't give it away
Tips for Better Pinterest Performance
- Always design at 1000 × 1500 (or 1000 × 2100 for long pins)
- Add text overlay — Pinterest is a visual search engine, text helps SEO too
- Keep critical content in the top 1500 px even on long pins
- Use PNG for text-heavy pins, JPG for photos
- Save in sRGB at under 5 MB
- Match pin keywords to the destination page for SEO consistency
- Need to design pins? Use our image resizer for 2:3 cropping.
Frequently Asked Questions
What is the Pinterest pin size?
The recommended Pinterest pin size is 1000 × 1500 pixels at a 2:3 aspect ratio (vertical). This is the standard pin format Pinterest's algorithm specifically rewards in the home feed and search results.
What is the Pinterest aspect ratio?
The Pinterest aspect ratio is 2:3 (vertical). Pinterest crops pins outside this ratio to fit, and shorter or wider pins lose visibility because they take up less vertical space in the masonry feed.
Can I use longer pins on Pinterest?
Yes — long pins (also called 'tall pins') can go up to 1000 × 2100 px (1:2.1 ratio). They take up more vertical feed space and tend to get higher engagement, but Pinterest crops the bottom in some search and category views. Keep critical content in the top 1500 px.
What is the Pinterest Idea pin size?
Pinterest Idea pins (also called Story pins) use 1080 × 1920 pixels at 9:16 — the same vertical full-screen format as Instagram Stories and TikTok. They support multiple slides and have separate distribution from standard pins.
What file format should I use for Pinterest pins?
Use PNG for graphics with text, logos, or sharp edges — PNG keeps text readable. Use JPG for photos and gradients to reduce file size. Save in sRGB at under 5 MB.
What is the maximum file size for a Pinterest pin?
Standard image pins can be up to 32 MB. Video pins can be up to 2 GB. For optimal upload speed, keep image pins under 5 MB and video pins under 100 MB.
Why does my Pinterest pin get cropped?
Pinterest displays all pins inside a 2:3 frame in feed previews. Anything wider gets cropped on the sides; anything narrower gets cropped on the top and bottom. Always design at 1000 × 1500 (or 1000 × 2100 for long pins) to match the feed crop.
What makes a high-CTR Pinterest pin?
High-CTR pins share five traits: (1) vertical 2:3 ratio, (2) clear text overlay (4-8 words at 60+ px), (3) high color contrast, (4) clear focal point recognizable at 236 × 354 px (mobile feed size), and (5) curiosity-driving headline that hints at the answer without giving it away.