Best Travel Hashtags for Instagram: Tourism & Adventure

Travel hashtags help travel bloggers, photographers, and tourism businesses grow their Instagram presence. Here are the most effective travel hashtags.

Top Travel Hashtags by Category

Essential Travel Tags (High Volume)

1. #travel (650M posts)
2. #travelgram (175M posts)
3. #traveling (122M posts)
4. #travelphotography (189M posts)
5. #travelblogger (87M posts)
6. #travelling (98M posts)
7. #traveler (65M posts)
8. #traveltheworld (54M posts)
9. #traveladdict (43M posts)
10. #traveldiaries (38M posts)

Adventure & Exploration

• #wanderlust (143M posts)
• #explore (412M posts)
• #adventure (189M posts)
• #instatravel (78M posts)
• #travelstoke (12M posts)
• #passionpassport (11M posts)
• #beautifuldestinations (9M posts)
• #travelawesome (7M posts)
• #welltravelled (4M posts)
• #roamtheplanet (3M posts)

Photography Focused

• #ig_travel (21M posts)
• #travelpics (8M posts)
• #travelphoto (6M posts)
• #travelphotographer (4M posts)
• #travelcaptures (2M posts)
• #travelshot (1M posts)
• #worldplaces (3M posts)
• #wonderful_places (67M posts)

Location Based Hashtag Strategy

Continental Tags

Europe

• #europetravel (4M)
• #visiteurope (2M)
• #europedestinations (1M)
• #discovereurope (890K)

Asia

• #asiatravel (3M)
• #visitasia (1M)
• #discoverasia (670K)
• #southeastasia (8M)

Americas

• #usatravel (2M)
• #visitusa (1M)
• #southamerica (21M)
• #centralamerica (4M)

City Specific Formula

#visit[CityName]
#[CityName]travel
#[CityName]gram
#loves_[CityName]
#ig_[CityName]

Niche Travel Communities

Luxury Travel

• #luxurytravel (21M)
• #luxuryhotel (8M)
• #luxuryresort (3M)
• #luxurylifestyle (44M)
• #fivestarhotel (890K)
• #luxuryworldtraveler (2M)

Budget Travel

• #budgettravel (3M)
• #backpacking (8M)
• #backpacker (6M)
• #hostels (2M)
• #solotravel (7M)
• #cheaptravel (450K)

Sustainable Travel

• #sustainabletravel (890K)
• #ecotravel (670K)
• #responsibletravel (450K)
• #greentravel (230K)
• #ecotourism (1M)

Travel Type Hashtags

Beach & Island

• #beachlife (44M)
• #islandlife (21M)
• #beachvibes (19M)
• #tropicalvibes (8M)
• #beachdestination (2M)
• #islandhopping (3M)

Mountain & Hiking

• #mountains (89M)
• #hiking (67M)
• #mountainlife (12M)
• #hikingadventures (8M)
• #mountainview (6M)
• #trekking (11M)

Road Trips

• #roadtrip (44M)
• #roadtripusa (890K)
• #vanlife (8M)
• #rvlife (4M)
• #roadtrippin (2M)

City Tourism

• #cityscape (44M)
• #citylife (32M)
• #citytrip (3M)
• #citybreak (2M)
• #urbanjungle (8M)

Seasonal Travel Tags

Summer Travel

• #summertravel (3M)
• #summervibes (67M)
• #summervacation (8M)
• #beachday (21M)

Winter Travel

• #wintertravel (1M)
• #skitrip (890K)
• #snowday (12M)
• #winterwonderland (21M)

Business & Tourism Hashtags

Hotels & Accommodation

• #hotellife (8M)
• #hotelview (3M)
• #boutiquehotel (4M)
• #hoteldesign (6M)
• #airbnb (12M)

Tourism Boards

• #visitlocal (890K)
• #tourismboard (120K)
• #discoverearth (44M)
• #travelguide (4M)
• #localtourism (340K)

Travel Agencies

• #travelagent (3M)
• #travelagency (2M)
• #traveldeals (890K)
• #travelbooking (450K)
• #travelplanning (670K)

Content Type Specific Tags

Travel Videos/Reels

• #travelreels (4M)
• #travelvideo (3M)
• #travelfilm (890K)
• #travelcinematic (230K)

Travel Tips

• #traveltips (8M)
• #travelhacks (2M)
• #traveladvice (890K)
• #travelguide (4M)

Food & Travel

• #foodtravel (3M)
• #foodie (234M)
• #traveleat (890K)
• #culinarytravel (340K)

Engagement Boosting Combinations

For Destinations

Primary: #travel #[destination] #wanderlust
Location: #visit[place] #[country]travel
Niche: #[traveltype] #travelphotography
Discovery: #beautifuldestinations #travelawesome
Community: #travelcommunity #instatravel

For Travel Bloggers

Identity: #travelblogger #travelwriter
Content: #travelblog #travelstory
Niche: #[yourspecialty] #travelinfluencer
Growth: #travelblogging #travelcontent

For Tourism Businesses

Business: #[businesstype] #localtourism
Service: #travelservice #tourismIndustry
Location: #[city]tourism #visit[location]
Experience: #travelexperience #localexperience

Weekly Hashtag Themes

• Monday: #mondaymotivation + travel goals
• Tuesday: #traveltuesday #traveltiptuesday
• Wednesday: #wanderustwednesday #wednesdaywanderlust
• Thursday: #throwbackthursday + past trips
• Friday: #flashbackfriday #fridayfeeling
• Weekend: #weekendgetaway #weekendtrip

Quick Copy Sets

General Travel Post

#travel #travelgram #instatravel #traveling #travelphotography #wanderlust #traveltheworld #travelblogger #explore #adventure #vacation #traveladdict #passionpassport #beautifuldestinations #traveldiaries

Beach Destination

#beachlife #beachvibes #tropicalvibes #islandlife #beachdestination #paradise #oceanview #beachday #vitaminsea #seaside #coastalliving #beachtravel #islandhopping #tropicalparadise #beachlover

City Explorer

#cityscape #citylife #citytrip #urbanexploration #cityphotography #citybreak #cityvibes #streetphotography #citylights #downtownlife #cityguide #urbanjungle #citytour #metropolitain #citytravel

Adventure Travel

#adventure #hiking #mountains #outdoors #nature #explore #adventuretravel #getoutside #optoutside #wilderness #backpacking #trekking #mountainlife #adventuretime #exploremore

Hashtag Performance Tips

Optimal Mix

• 5 to 7 popular tags (1M or more posts)
• 10 to 12 medium tags (100K to 1M posts)
• 8 to 10 niche tags (under 100K posts)

Placement Strategy

• First comment for bulk hashtags
• 3 to 5 in caption for context
• Stories: location plus activity tags

Common Mistakes to Avoid

❌ Using same tags for every post ❌ Only using extremely popular tags ❌ Forgetting location specific tags ❌ Missing niche community tags ❌ Using unrelated trending tags

Track & Optimize with SocialRails

Maximize your travel content reach:

• Generate location based hashtags
• Schedule posts for peak travel planning times
• Track which tags bring bookings
• Manage multiple destination accounts

Start Growing Your Travel Account →

Tourism Business Hashtag Formula

Hotels

#[hotelname] #[location]hotel #luxuryhotel #hotellife #hotelview #vacation #staycation #hotelstay #travelaccommodation #weekend

Tour Operators

#[tourtype] #[location]tours #localtours #travelexperience #guidedtour #touroperator #explorelocal #tourismdaily #adventure #discover[location]

Travel Agencies

#travelagent #travelplanning #traveldeals #vacationplanning #travelagency #travelconsultant #dreamvacation #travelservices #bookwithus #travelexpert

Use these hashtags strategically to grow your travel account and connect with the global travel community on Instagram.

Related Resources

• Instagram Marketing Strategy
• Best Hashtags for Instagram Reels
• Social Media Content Ideas