Email Subject Line Spam Tester

Test your email subject lines for spam triggers before you send. Catch problems that land your emails in junk folders.

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Try:

Email Subject Line Best Practices

Do This

  • Keep subject lines 30-50 characters
  • Use the recipient's name when possible
  • Write in sentence case (not Title Case)
  • Be specific about the email's content
  • Use numbers for specificity ("5 tips")
  • A/B test subject lines regularly

Avoid This

  • ALL CAPS words or entire subjects
  • Multiple exclamation marks (!!!)
  • Misleading RE: or FW: prefixes
  • Words like FREE, BUY NOW, ACT NOW
  • Dollar amounts or currency symbols
  • More than 1-2 emojis

Frequently Asked Questions

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