Semrush Social Media Pricing 2026: What You Pay for Social Features
TL;DR - Quick Answer
8 min readQuick tool comparison. Features, pricing, and what works best for your needs.
Quick answer: Semrush social media tools start at $139.95/month (Pro plan). You can't buy social features separately, they're bundled with the full SEO suite. You're paying for keyword research, backlink analysis, and site audits to get basic social scheduling.
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Semrush Pricing Table 2026
Note: Annual billing saves about 17%. All plans include the full SEO toolkit, social is a bundled feature, not a standalone product.
What Social Features Each Plan Includes
Pro ($139.95/month), Basic Social
Social features on Pro:
- Social Media Poster (schedule to 7 platforms)
- Social Media Tracker (track 5 competitor profiles)
- Basic post analytics
- Content calendar view
Missing on Pro:
- Advanced social analytics
- Full competitor tracking (limited to 5 profiles)
- Historical data analysis
- PDF social reports
SEO features you're also paying for:
- 500 keywords to track
- 10,000 results per report
- 5 projects
- Site audits, backlink analysis, keyword research
Guru ($249.95/month), Full Social
Everything in Pro, plus:
- Full Social Media Analytics
- Social Media Tracker with 15 profiles
- Historical data
- Content marketing platform
- Branded PDF reports
SEO features included:
- 1,500 keywords to track
- 30,000 results per report
- 15 projects
Business ($499.95/month), Maximum Social
Everything in Guru, plus:
- Social Media Tracker with 40 profiles
- Extended limits across all tools
- API access
- Share of Voice metrics
SEO features included:
- 5,000 keywords to track
- 50,000 results per report
- 40 projects
You only need social media scheduling and analytics. No SEO tools. What's the cheapest Semrush option?
💡 Tip: Think carefully before selecting your answer!
The Cost of Social Features Alone
Here's what you're paying vs. what you'd pay with a dedicated tool:
Annual Savings vs Semrush Pro (for social-only use)
When Semrush Pricing Makes Sense for Social
Worth it: You already need SEO tools
If your workflow includes:
- Keyword research
- Backlink analysis
- Site audits
- Competitive SEO intelligence
- AND basic social scheduling
Then Semrush is good value. You're paying for SEO and getting social as a bonus. No additional cost for social features you'd otherwise pay separately for.
Example: SEO specialist who also handles social → Semrush Pro ($139.95) vs. Semrush Pro ($139.95) + Buffer ($15) = $154.95. Save $15/month by using Semrush's built-in social.
Not worth it: You only need social
If you don't use Semrush's SEO tools, you're overpaying:
You're a content creator who needs to schedule posts to Instagram, TikTok, and LinkedIn. You don't do SEO. Best option?
💡 Tip: Think carefully before selecting your answer!
Best Value Strategy
If you need SEO + Social:
Recommendation: Semrush Pro ($139.95) + SocialRails ($29) = $168.95/month. Better social features than Guru for $81/month less.
If you only need social:
Don't buy Semrush for social alone.
Done comparing? Try the Semrush Social alternative that does more
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