How Many People Use TikTok? User Statistics & Data (2026)
TL;DR - Quick Answer
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Quick answer: TikTok has approximately 1.58 billion monthly active users as of 2026, making it the 5th most-used social platform globally behind Facebook, YouTube, WhatsApp, and Instagram.
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Start your free trialTikTok User Growth Over Time
| Year | Monthly Active Users | YoY Growth |
|---|---|---|
| 2018 | 271 million | — |
| 2019 | 508 million | +87% |
| 2020 | 689 million | +36% |
| 2021 | 1.0 billion | +45% |
| 2022 | 1.2 billion | +20% |
| 2023 | 1.38 billion | +15% |
| 2024 | 1.50 billion | +9% |
| 2025 | 1.54 billion | +3% |
| 2026 | ~1.58 billion | +3% |
TikTok's growth rate has slowed from explosive pandemic-era gains but continues climbing steadily. The platform adds roughly 40-50 million new users per year.
TikTok Users by Country (Top 10)
| Country | Users (Est.) | % of Population |
|---|---|---|
| Indonesia | 157 million | 55% |
| United States | 148 million | 44% |
| Brazil | 105 million | 49% |
| Mexico | 77 million | 59% |
| Vietnam | 67 million | 68% |
| Philippines | 56 million | 49% |
| Thailand | 51 million | 71% |
| Turkey | 36 million | 42% |
| Saudi Arabia | 33 million | 88% |
| United Kingdom | 26 million | 38% |
Which country has the most TikTok users?
Note: TikTok is banned in India (which had 200M+ users before the 2020 ban) and its Chinese version, Douyin, has an additional 750M+ users not included in these figures.
TikTok Age Demographics
| Age Group | % of Users | Estimated Users |
|---|---|---|
| 10-19 | 25% | ~395M |
| 20-29 | 37% | ~585M |
| 30-39 | 20% | ~316M |
| 40-49 | 11% | ~174M |
| 50+ | 7% | ~111M |
Key Insight
38% of TikTok users are 30 or older. The "TikTok is just for teens" narrative is outdated. The fastest-growing demographic is 30-49 year olds.
What percentage of TikTok users are 30 or older?
For a deeper breakdown, see our TikTok Age Demographics guide.
TikTok Gender Split
Female Users
Majority of users
Male Users
Growing segment
The gender gap has been narrowing. In 2020, the split was 60/40 female to male. Male adoption has grown significantly, especially in sports, finance, and gaming niches.
TikTok Usage Statistics
Average Daily Time
Per user, per day
Sessions Per Day
Average daily opens
App Downloads
All time, all platforms
TikTok Business & Advertising Stats
For Marketers
TikTok consistently reports higher organic engagement rates than other major social platforms. Short-form video drives more interaction per impression than static image or text posts.
TikTok vs Other Platforms (User Count)
Sources & Further Reading
The data on this page is compiled from multiple reporting sources. User counts vary between providers due to different measurement methodologies.
- DataReportal: Essential TikTok Stats, regularly updated global user data and demographics
- Backlinko: TikTok User Statistics, verified growth trends and country breakdowns
- Hootsuite: Social Media Statistics, cross-platform comparisons and engagement benchmarks
FAQ
How many people use TikTok in 2026?
Approximately 1.58 billion monthly active users worldwide.
How many TikTok users are in the US?
About 148 million monthly active users in the United States.
Is TikTok still growing?
Yes, but the growth rate has slowed from 45% (2021) to roughly 3% per year. The platform is maturing.
How many daily active users does TikTok have?
Approximately 900 million daily active users.
What age group uses TikTok the most?
20-29 year olds make up the largest segment at 37% of users. See our TikTok age demographics breakdown.
How does TikTok compare to Instagram?
TikTok has 1.58B MAU vs Instagram's 2.04B, but TikTok has significantly higher engagement rates and daily time spent.
Related TikTok guides: TikTok Age Demographics | How to Duet on TikTok | TikTok DMs Guide | TikTok Content Ideas
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