Brand24 Pricing 2026: Plans, Costs & Complete Breakdown
TL;DR - Quick Answer
14 min readBrand24 costs $16-800/month. Full plan breakdown, feature comparison, and whether it's worth it.
Quick answer: Brand24 uses per-keyword pricing starting at $79/month (billed annually). No free plan, but a 14-day free trial. It's a monitoring-only tool, no scheduling included.
For a full feature breakdown, see our Brand24 review 2026.
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Brand24 Pricing Table 2026
Annual billing saves ~20%.
What Each Plan Includes
Individual ($79/month annual)
Entry-level monitoring. You get:
- 3 keywords to track
- 2,000 mentions per month
- 1 user
- Facebook, Instagram, X, Reddit, blogs, news, forums
- Sentiment analysis
- Updates every 12 hours
Limit: 12-hour update delays mean you won't catch mentions in real time. Only 3 keywords is restrictive.
Team ($149/month annual)
For small teams. Adds:
- 7 keywords
- 5,000 mentions per month
- Unlimited users
- Hourly updates
- LinkedIn, Medium, Quora, YouTube, TikTok monitoring
- Basic AI features
Best for: Teams tracking brand + 2-3 competitors.
Pro ($199/month annual)
For agencies and growing brands. Adds:
- 12 keywords
- 25,000 mentions per month
- Real-time updates
- Reviews, Twitch, Newsletter monitoring
- Advanced AI features
- AI reports (1 project/month)
Best for: Agencies or brands tracking multiple competitors.
Enterprise ($399/month annual)
For large organizations. Adds:
- 25 keywords
- 100,000 mentions per month
- All data sources including podcasts
- All AI features
- AI reports (3 projects/month)
Best for: Enterprise brands with extensive monitoring needs.
You need to track your brand + 4 competitors. What's the minimum Brand24 plan?
💡 Tip: Think carefully before selecting your answer!
Brand24's Per-Keyword Model Explained
Brand24 charges by keywords tracked, not by user or channel:
Keywords = tracking terms:
- Your brand name = 1 keyword
- A competitor = 1 keyword
- A product name = 1 keyword
- A campaign hashtag = 1 keyword
Cost per keyword (rough calculation):
Better value at higher tiers, but the base cost is steep for monitoring alone.
What does Brand24 NOT include at any price?
💡 Tip: Think carefully before selecting your answer!
Key Limitations by Plan
Key insight: Individual plan misses LinkedIn and TikTok monitoring entirely.
Brand24 vs Competitors
If You Need Both Monitoring + Scheduling
Best value combo: Brand24 Individual + SocialRails at $108/month gets you dedicated monitoring + unlimited AI scheduling.
Which option gives you BOTH brand monitoring AND social media scheduling at the lowest cost?
💡 Tip: Think carefully before selecting your answer!
Is Brand24 Worth It?
Worth it if you:
- Genuinely need brand/competitor monitoring
- Track media mentions and PR coverage
- Need sentiment analysis for reporting
- Have budget for monitoring + a separate scheduler
- Manage crisis communications
Not worth it if you:
- Only need social media scheduling
- Want one tool that does everything
- Are on a tight budget
- Don't need real-time mention alerts
- Can check brand mentions manually
Free Trial Details
14-day free trial, no credit card required:
What you get:
- Full access to features
- Test keyword tracking
- See mention volume for your brand
- Try sentiment analysis
Good for: Testing whether Brand24's monitoring depth justifies the cost for your needs.
Best Alternatives
SocialRails, Best for Scheduling + AI
Different tools, different needs. SocialRails handles scheduling and content creation at $29/month. If you don't need monitoring, it replaces the scheduling tool you'd pair with Brand24.
Brandwatch, For Enterprise Monitoring
Hootsuite, For All-in-One
See all Brand24 alternatives →FAQ
How much does Brand24 cost?
$79-399/month when billed annually. Monthly billing is $99-499/month. A 14-day free trial is available with no credit card required.
Is there a free plan?
No. Brand24 offers a 14-day free trial only. No credit card needed. After that, the cheapest plan is $79/month (billed annually).
What is a keyword in Brand24?
A keyword is any tracking term you want Brand24 to monitor. Your brand name counts as one keyword. A competitor name is another. A product name or campaign hashtag each count as one. Each plan has a keyword limit (3 to 25).
Does Brand24 schedule posts?
No. Brand24 is monitoring-only. It tracks mentions and analyzes sentiment, but it can't schedule or publish posts. You need a separate tool like SocialRails or Buffer for scheduling.
Is Brand24 cheaper than Brandwatch?
Yes, significantly. Brand24 starts at $79/month (annual billing). Brandwatch starts at $800+/month with custom enterprise pricing. Brand24 costs roughly 90% less.
Can I use Brand24 and a scheduling tool together?
Yes. Many teams pair Brand24 for monitoring with a scheduler for publishing. Brand24 Individual ($79/mo) + SocialRails ($29/mo) = $108/month total for monitoring + AI scheduling.
Summary
Brand24 pricing:
- Individual: $79/mo annual (3 keywords, 2K mentions)
- Team: $149/mo annual (7 keywords, 5K mentions)
- Pro: $199/mo annual (12 keywords, 25K mentions)
- Enterprise: $399/mo annual (25 keywords, 100K mentions)
Best for: PR teams, brand managers, competitive intelligence.
Missing: Scheduling, publishing, content creation, AI content generation.
For scheduling + AI: SocialRails at $29/month handles publishing with unlimited AI content.
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Related
Brand24 Guides:
Monitoring & Listening:
- Best Social Listening Tools
- Best Media Monitoring Tools
- Brand Monitoring Guide
- Brand Reputation Management Software
Competitor Pricing:
Comparisons:
Best-Of Guides:
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