Brand24 Pricing 2026: Plans, Costs & Complete Breakdown
Quick answer: Brand24 is a media monitoring and social listening tool priced by keywords and mentions. Plans start at $199/month billed yearly, or $249 billed monthly, for 3 keywords and 2,000 mentions a month. There is no free plan, but there is a 14-day free trial with no card required. Brand24 does not schedule or publish posts.
Disclosure: SocialRails, which publishes this page, is a social media scheduler, not a listening tool. For Brand24's features, see our Brand24 review.
Brand24 Pricing Table 2026
Checked on Brand24's pricing page on 28 October 2026. Prices in USD.
Brand24 has raised its prices. Older articles, including an earlier version of this page, list Individual at $79/month. Independent 2026 sources confirm the current $199/$249 figures. If a comparison still quotes $79, it has not been checked this year.
What Each Plan Includes
Individual ($199/month billed yearly)
- 3 keywords, 2,000 mentions a month
- 1 user
- Updates every 12 hours
- AI sentiment analysis
The limit to notice: 12-hourly updates, so you will not catch mentions as they happen.
Team ($299/month billed yearly)
- 7 keywords, 10,000 mentions a month
- Unlimited users
- Hourly updates
- AI sentiment analysis
- Chat support
Pro ($399/month billed yearly)
- 12 keywords, 40,000 mentions a month
- Real-time updates
- AI sentiment analysis, AI events detection and AI Brand Assistant
- AI Insights and AI Topics for 2 projects
- Lightning Search
- Priority support
- Smart Context Search as an add-on
Business ($599/month billed yearly)
Everything in Pro, plus:
- 25 keywords, 100,000 mentions a month
- AI Insights for 5 projects, unlimited AI Topics
- Advanced reports
- A client success lead
Enterprise (from $1,499/month billed yearly)
Custom keyword and mention limits, unlimited AI Insights and Topics, Smart Context Search, the AI Visibility module, dedicated consulting and a client success lead.
You need to track your brand and 4 competitors. What is the cheapest Brand24 plan?
💡 Tip: Think carefully before selecting your answer!
How Brand24 Prices: Keywords and Mentions
Brand24 charges by keywords tracked and mentions collected, not by user or channel. Users are unlimited from Team up.
Each of these is one keyword:
- Your brand name
- A competitor
- A product name
- A campaign hashtag
Extras: Brand24 says you can buy extra keywords, and mentions above your limit are charged at rates shown in your account. It does not publish either price. API access is an extra $149.
What does Brand24 not do at any price?
💡 Tip: Think carefully before selecting your answer!
Sources and Reports
Brand24's pricing page lists these sources: Facebook, Instagram, X, news, blogs, other social networks, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, reviews, Twitch, newsletters and podcasts. It does not say which plans include which sources, so check during the trial if a specific source matters.
Reports include daily and weekly summaries, storm alerts, and Excel, PDF, PowerPoint and white-labelled exports. Advanced reports are on Business and Enterprise. Brand24 also lists a mobile app and an MCP server.
Brand24 vs a Scheduler
Brand24 and a scheduler like SocialRails do different jobs. Brand24 listens: it finds mentions of your brand across the web and scores their sentiment. A scheduler publishes: it plans and posts your own content.
If you need both, you will pay for two tools, or use an all-in-one suite. Hootsuite, from $99/month, offers scheduling alongside listening features, so check which plan includes the listening you need; see Hootsuite pricing. If you only need to publish, you do not need Brand24.
Is Brand24 Worth It?
Worth it if you:
- Need to know when your brand or competitors are mentioned
- Track press and PR coverage
- Report on sentiment
- Need real-time alerts (Pro and up)
Not worth it if you:
- Only need to schedule posts
- Track a single brand casually, where $199 a month is a lot
- Want a tool that does listening and publishing together
Free Trial Details
14 days free, no card required, according to Brand24's FAQ.
Tip: add your real keywords during the trial to see how many mentions you actually get. That number decides which plan you need.
Alternatives
For listening plus scheduling in one tool: Hootsuite, from $99/month; confirm which plan includes listening. See Hootsuite pricing.
For deeper enterprise monitoring: Brandwatch, with custom pricing. See Brandwatch pricing.
For scheduling only: SocialRails, $29/month for 10 accounts across 9 networks, with AI captions and images included. It does not do listening.
See all Brand24 alternatives →FAQ
How much does Brand24 cost?
Billed yearly, $199/month for Individual, $299 for Team, $399 for Pro and $599 for Business, with Enterprise from $1,499. Billed monthly, the first four are $249, $349, $499 and $699.
Is there a free plan?
No. Brand24 has a 14-day free trial with no card required.
What is a keyword in Brand24?
Any term you want Brand24 to monitor: your brand name, a competitor, a product name or a campaign hashtag. Plans include 3, 7, 12 or 25 keywords, or a custom number on Enterprise.
Does Brand24 schedule posts?
No. Brand24 monitors mentions and analyses sentiment. To schedule and publish posts you need a separate tool.
Did Brand24 raise its prices?
Yes. Older sources list Individual at $79/month. Brand24's pricing page now shows $199/month billed yearly and $249 billed monthly.
Summary
Brand24 pricing, billed yearly:
- Individual: $199/month (3 keywords, 2,000 mentions, 12-hourly updates)
- Team: $299/month (7 keywords, 10,000 mentions, hourly)
- Pro: $399/month (12 keywords, 40,000 mentions, real time)
- Business: $599/month (25 keywords, 100,000 mentions)
- Enterprise: from $1,499/month
Best for: PR teams, brand managers and competitive monitoring.
Missing: scheduling and publishing.
Need to publish posts, not monitor them? Try SocialRails
Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.
Related
Brand24 Guides:
Monitoring & Listening:
Competitor Pricing:
Best-Of Guides:
Comparing prices across the category? Explore every tool’s pricing in one place.
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