Keyhole Pricing 2026: What It Costs Now It's Part of Muck Rack
Quick answer: Keyhole no longer publishes pricing. Muck Rack, the PR software company, acquired Keyhole in 2024, and Keyhole's social listening is now sold as part of the Muck Rack platform. Keyhole's "Plans" link leads to a Muck Rack demo request, and Muck Rack's own pricing page lists no dollar figures: you get a custom quote. Checked October 2026.
What changed
Muck Rack announced the acquisition on September 3, 2024, describing Keyhole as a tool that monitors brand mentions, hashtags, influencers and keywords across X, Facebook, Instagram, YouTube and TikTok. At the time Muck Rack said it planned to keep the Keyhole product running while integrating it.
Two years on, this is what the public sites show:
Muck Rack says its pricing "depends on a few factors specific to your team including the number of users" and prepares a customized proposal. There is no self-serve checkout and no free trial advertised on either site.
What about the $179/month figure?
Review sites and directories still quote Keyhole tiers starting around $179/month. Neither Keyhole's site nor Muck Rack's lists those plans today, so treat any fixed Keyhole price you find online as historical. The only current way to get a number is a sales conversation.
What to ask in the demo
Because the price is quoted per team, the useful work happens before the call. Have answers ready to these, and ask Muck Rack the rest:
- Do you need the PR side at all? Muck Rack is media relations software (journalist database, pitching, coverage tracking). Social listening is an add-on to a Muck Rack plan, so ask whether it can be bought without the core PR product, and what the cheapest plan it attaches to is.
- How many users? Muck Rack names user count as a pricing factor. Count seats before the call.
- Which networks? The acquisition announcement named X, Facebook, Instagram, YouTube and TikTok. If LinkedIn, Reddit or news sources matter to you, confirm coverage directly.
- How much history? Keyhole's site promotes "Historical Insights". Ask how far back data goes and whether it costs extra.
- Contract terms. Ask about contract length, whether monthly billing exists, and what renewal looks like.
Keyhole vs other listening tools on price
If you need a listening tool with a price you can see today, Brand24 is the one on this list that publishes it. If you are an enterprise comms team already talking to Muck Rack, Brandwatch or Pulsar, expect a quote process with all three.
Keyhole does not schedule posts
Keyhole is a listening and analytics tool. It does not publish or schedule content, and Muck Rack's plans are built around PR, not social publishing. If you also need to post, you need a separate scheduler. See Hootsuite pricing and Sprout Social pricing for two that combine scheduling with their own analytics.
Where SocialRails fits
SocialRails is a scheduler, not a listening tool, so it is not a replacement for Keyhole.
If what you actually need is to plan and publish posts, a scheduler is the cheaper tool. If you need to monitor conversations about your brand, you need a listening tool, and SocialRails will not do that.
Need to publish posts, not monitor them? Try SocialRails
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FAQ
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Related
- Brand24 Pricing
- Brandwatch Pricing
- Pulsar Pricing
- Hootsuite Pricing
- Sprout Social Pricing
- Best Social Media Analytics Tools
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