Brand24 vs Keyhole 2026: Which Monitoring Tool Should You Pick?
TL;DR - Quick Answer
16 min readKeyhole 2026 offers better value with more features at a lower price. Brand24 excels in simplicity but costs more for similar functionality.
Quick answer: Brand24 is cheaper ($79/month) and monitors more data sources. Keyhole has better hashtag tracking and campaign analytics ($179/month).
Neither includes scheduling. See our full Brand24 review and Keyhole review for details.
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Quick Comparison
Pricing Side-by-Side
Brand24 Pricing
Keyhole Pricing
Brand24 is significantly cheaper at every tier. Brand24 Team ($149) costs less than Keyhole Professional ($179).
You need basic social listening with 3 tracking terms. Which is cheaper?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Small Brand (3 tracking terms)
Growing Team (7-10 tracking terms)
Enterprise (25+ tracking terms)
Pattern: Brand24 is cheaper at every level. The gap widens at higher tiers.
Features That Matter
Social Listening & Monitoring
Brand24:
- Monitors 10+ data sources
- Social media, blogs, forums, news sites, podcasts
- Reddit, Quora, Medium tracking
- Broader web coverage
Keyhole:
- Focuses on 4 platforms (Twitter, Facebook, Instagram, YouTube)
- Stronger hashtag-specific analytics
- Campaign-focused tracking
- Real-time event monitoring
Winner: Brand24 for breadth. Keyhole for hashtag depth.
Hashtag Tracking
Brand24:
- Tracks hashtags as keywords
- Mention volume and sentiment
- Basic trend analysis
Keyhole:
- Real-time hashtag analytics
- Reach and impression tracking
- Campaign performance metrics
- Live event tracking
Winner: Keyhole. This is their standout feature.
You're running a live event and need real-time hashtag performance. Which tool?
💡 Tip: Think carefully before selecting your answer!
Influencer Tracking
Brand24:
- Basic influencer scoring
- Identifies brand advocates
- Ranks by reach
Keyhole:
- Dedicated influencer dashboard
- Filter by geo-location and keywords
- Sort by exposure and engagement
- Influencer management tools (Enterprise)
Winner: Keyhole. More detailed influencer features.
Sentiment Analysis
Brand24:
- AI-powered sentiment on all plans
- Positive, negative, neutral
- Trend analysis over time
- Multi-language support
Keyhole:
- Sentiment analysis on all plans
- Campaign-level sentiment
- Brand perception tracking
Winner: Tie. Both offer solid sentiment analysis.
Platform Coverage
Brand24: Facebook, Instagram, X, Reddit, blogs, news, forums, podcasts, LinkedIn, Medium, Quora, YouTube, TikTok
Keyhole: Twitter/X, Facebook, Instagram, YouTube (Enterprise only)
Winner: Brand24. Much broader coverage including Reddit, forums, blogs, and news.
Your brand is active on LinkedIn, Reddit, and TikTok. Which tool tracks all three?
💡 Tip: Think carefully before selecting your answer!
Pros and Cons
Brand24 Pros
- ✅ Cheaper ($79/mo vs $179/mo)
- ✅ More data sources (10+ vs 4)
- ✅ Reddit, forums, blog monitoring
- ✅ Real-time updates on Pro+
Brand24 Cons
- ❌ No scheduling
- ❌ Keyword limits (3-25)
- ❌ 12-hour delay on cheapest plan
- ❌ No video analytics
Keyhole Pros
- ✅ Best hashtag tracking
- ✅ Strong influencer analytics
- ✅ Real-time campaign tracking
- ✅ Excellent for live events
Keyhole Cons
- ❌ No scheduling
- ❌ Expensive ($179/mo starting)
- ❌ Only 4 platforms
- ❌ No Pinterest/LinkedIn tracking
Who Should Use Which?
Pick Brand24 if you:
- Need broad monitoring across many sources
- Want the cheaper option
- Track brand mentions on blogs, forums, and news
- Need Reddit or Quora monitoring
- Budget is a primary concern
Pick Keyhole if you:
- Run frequent hashtag campaigns
- Need real-time event tracking
- Prioritize influencer identification
- Focus on Twitter/Instagram campaign analytics
- Budget supports $179+/month for analytics
Neither Has Scheduling
Both Brand24 and Keyhole are analytics-only. Neither schedules or publishes posts.
If you need scheduling + AI content:
Best combo: Pair Brand24 ($79) or Keyhole ($179) with SocialRails ($29) for analytics + scheduling + AI content.
Final decision: You need social listening + scheduling + AI content. What's the most cost-effective setup?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Neither Brand24 nor Keyhole includes scheduling or AI content. If those matter:
Try SocialRails free →FAQ
Is Brand24 or Keyhole cheaper?
Which has better hashtag tracking?
Which monitors more platforms?
Does either include scheduling?
Which is better for influencer tracking?
Can I use Brand24 and Keyhole together?
Which tool has a free plan?
Summary
Brand24: Best for broad social listening on a budget. More data sources, lower price.
Keyhole: Best for hashtag campaigns and influencer analytics. Better real-time tracking but 2x the price.
Neither: Includes scheduling or AI content.
Best combo: SocialRails ($29/mo) + Brand24 ($79/mo) = $108/month for monitoring + scheduling + unlimited AI content.
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