How to Set Up a Facebook Shop: Step-by-Step Guide (2026)
Quick answer: Go to Commerce Manager → Create a Shop → add products → customize your layout → submit for review. Takes 20-30 minutes. Approval usually within 24-48 hours. Note that buyers now complete the purchase on your website: Meta removed native in-app checkout from Facebook and Instagram Shops through 2025, finishing the removal for US merchants in August 2025.
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Requirements
Step 1: Open Commerce Manager
- Go to business.facebook.com/commerce
- Click Get Started or Add Shop
- Select Create a Shop
- Click Next
Already use Shopify, WooCommerce, or BigCommerce? You can connect your existing catalog instead of adding products manually.
Step 2: Where the Purchase Actually Happens
There is no longer a checkout method to choose. Meta wound down native in-app checkout on Facebook and Instagram Shops through 2025, completing the removal for US merchants in August 2025. Buyers browse and tap your products in the app, then complete the purchase on your own website.
If a guide still offers you "Checkout on Facebook" as an option, including earlier versions of this one, it is describing the pre-2025 product.
You run a Shopify store and sell internationally. Where will the purchase be completed?
💡 Tip: Think carefully before selecting your answer!
Step 3: Connect Your Business Page
- Select the Facebook Page for your shop
- If you have an Instagram Business account, connect it now (this enables Instagram Shopping too)
- Choose or create a Business Manager account
- Click Next
Step 4: Add Your Product Catalog
Option A: Add Products Manually
- In Commerce Manager, go to Catalog → Items
- Click Add Items → Add Manually
- For each product, add:
- Product name
- Description (clear, benefit-focused)
- Price
- 4+ photos (different angles)
- Product category
- Inventory quantity
- Shipping options
- Click Finish
Option B: Import from a Data Feed
Upload a CSV or connect a product feed URL. Best for stores with 50+ products.
Option C: Connect Your Ecommerce Platform
Auto-sync with:
This keeps inventory, pricing, and product details synced automatically.
Step 5: Customize Your Shop
- Go to Shops → Edit Shop
- Add collections: group products by category (e.g., "New Arrivals," "Best Sellers," "Under $25")
- Choose a featured collection for the top of your shop
- Arrange the layout: drag and drop collections
- Preview on mobile and desktop
Keep collections to 5-8 max. Lead with your best sellers.
Step 6: Set Up Shipping and Returns
- Go to Settings → Shipping
- Set shipping speeds and prices:
- Standard (5-8 days): free or flat rate
- Express (2-3 days): premium rate
- Define shipping zones
- Go to Settings → Returns
- Set return window (30 days is standard)
- Choose who pays return shipping
Step 7: Configure Payment
Payment is handled by your ecommerce platform, since the purchase completes on your site. There is nothing to configure in Commerce Manager, and the Payouts settings that used to matter applied to native checkout, which no longer exists.
What to check instead: that every product URL in your catalog resolves to the right page, loads quickly on mobile, and does not bounce through a redirect. That path is now the whole conversion.
Step 8: Submit for Review
- Click Publish Shop
- Facebook reviews for compliance
- Takes 24-48 hours (sometimes faster)
- You'll be notified when approved
Rejected? You'll get a reason. Common issues: missing business info, prohibited products, or incomplete policies.
Your Facebook Shop was rejected. The reason says 'incomplete commerce policies.' What's the most likely fix?
💡 Tip: Think carefully before selecting your answer!
Connecting Instagram Shopping
If you connected Instagram in Step 3:
- Go to Instagram → Settings → Business → Shopping
- Select your Facebook product catalog
- Submit for review
- Once approved, tag products in posts, Stories, and Reels
One product catalog powers both Facebook and Instagram shops.
Best Practices
Use SocialRails to schedule regular product posts and keep your shop visible in followers' feeds.
FAQ
Is a Facebook Shop free?
Yes. Creating and running a Facebook Shop is free, and there are no Facebook selling fees, because the purchase completes on your own website. The 5% per-transaction fee that used to apply belonged to native in-app checkout, which Meta removed in 2025. Your own payment processor charges its usual rate.
Can I sell digital products?
No. Facebook Shops only support physical products. For digital products, link to your own website from your Facebook page.
How long does review take?
Usually 24-48 hours. Some shops are approved within a few hours. If it takes longer than a week, contact Facebook Business Support.
Do I need Shopify?
No. You can add products manually or use a data feed. Shopify integration is optional but convenient for keeping inventory and orders synced.
Can I sell internationally?
Yes, if you set up international shipping in Commerce Manager. Define different rates and delivery times for each region.
Related Guides
- How to Create a Facebook Business Page
- Facebook Business Manager Guide
- Social Commerce: Complete Guide
- Instagram Ecommerce Guide
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